Wednesday

2012 Mercedes Benz SL Roadster + Lara Stone + Calvin Klein


Women and cars just seem to go together and clearly, Mercedes-Benz gets that. The high brow car company has hooked up with Calvin Klein and supermodel Lara Stone to show off its highly anticipated 2012 SL Roadster. The result is a beautifully shot campaign.
Inspired by film noir, the behind the scenes footage showcases a pictorial in which Stone is supposedly outrunning a tornado in the Roadster. This project is part of a larger showcase dubbed “Icons of Style” which will be seen in its entirety at Mercedes-Benz Fashion Week which takes place from February 9-15, 2012.

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