Thursday

10 Most Valuable Luxury Brands



For a seventh year in a row, Louis Vuitton has been named world’s most valuable luxury brand for a seventh consecutive year. Bloomberg reports that brand is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study published this week.

Quality craftsmanship, heritage and history are key factors of success for luxury brands, according to the study. Luxury makers “can embrace brand management as a critical competency for building long-term financial value,” Cooper said.

Here are the Top 10:

1. Louis Vuitton, $25.9 billion, up 7%

2. Hermes, $19.1 billion, up 61%

3. Rolex, $7.17 billion, up 36%

4. Chanel, $6.7 billion

5. Gucci, $6.4 billion (down 14%)

6. Prada, $5.7 billion (first time in top 10)

7. Cartier, $4.8 billion

8. Hennessy, $4.6 billion

9. Moet & Chandon, $4.2 billion

10. Burberry, $4.09 billion

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